Every time I have a chiropractor come-up to me at one of my live events, going on and on about how great pay per click is for advertising on Yahoo and Google, I just chuckle to myself. Its common for chiropractors or other business newbies to internet marketing to get really excited about these paid mediums for marketing themselves. Just marketing on the internet feels like a huge new step to them that theyre proud of. Im not saying its impossible to have a great Google Adwords campaign, but in reality youll waste thousands of dollars on this form of marketing with absolutely no returns. So much for being a newbie!
Im heralded as the social media expert of the chiropractic marketing world"I dont mean to toot my own horn. Im also called the YouTube chiropractor, social networking expert, and video marketing authority. I use these powerful labels to give back to chiropractors and teach them the secrets that I know about using free websites to drive-in new patients and create other streams of income. However, theres something I need to confess to you.
My confession is that for the longest time I ran pay per click advertising. Not only did I utilize it, I was running killer campaigns that would get me 15 new patients per month on average. Did it happen overnight? Absolutely not! I spend $10,000 on this type of medium before I found a formula that worked. If you don't have money to lose for testing and tweaking your ads then you should probably stay away from pay per click advertising.
Now, how do you get enough of a return on your money to make your marketing lucrative in this financial crisis? Im no martyr, but my struggles have taught me valuable lessons about using free mediums online for whopping chiropractic advertising success. Imagine beginning a huge internet marketing campaign for your chiropractic practice that is completely free! You heard me---- FREE! When you use the free resources provided by web 2.0 sites such as Facebook, MySpace, and YouTube, youre telling the world about your chiropractic practice, and theres no cost upfront. That means nothing to lose.
When you take your chiropractic message and personal story out to thousands of highly targeted people on these social media sites, youre meeting people from your local community as a person, and then sharing your chiropractic abilities. Your chiropractic message, with the click of a button, will travel to countless numbers of people in your community that can use your services.
Video marketing is also going to stomp the search engines like Google and Yahoo in 2009 so be prepared. Over 50% of all online content at this moment is video and it will continue to dominate the organic search results for years to come. People get a chance to see and know you before ever walking into your chiropractic office. This is great PR and and has been shown to be the best virtual medium for acquiring new chiropractic patients on the planet!
If you want to take the same route using pay per click (PPC) then no one can stop you, but keep a close eye on how much youre spending each day and create a limit. This was the huge mistake that I made when I blew all my money 5 years ago. If you specify ahead of time that you only want to spend $20 a day, then Google will respond to that. I was spending nearly $130 a day by not setting any limits.
This isnt to say that pay per click will not benefit you, because it will in some way. There are some chiropractors that scream to the hills that theyre getting 40 new patients a month, but these kinds of figures arent realistic. Make sure that what youre spending makes sense for what youre getting back, profit-wise. Its a good idea to create a header for your video such as shoulder pain as opposed to the name of your practice. When you gear your marketing material towards the needs and concerns of the potential patients, youll get a much better return on your investment (ROI).
Im heralded as the social media expert of the chiropractic marketing world"I dont mean to toot my own horn. Im also called the YouTube chiropractor, social networking expert, and video marketing authority. I use these powerful labels to give back to chiropractors and teach them the secrets that I know about using free websites to drive-in new patients and create other streams of income. However, theres something I need to confess to you.
My confession is that for the longest time I ran pay per click advertising. Not only did I utilize it, I was running killer campaigns that would get me 15 new patients per month on average. Did it happen overnight? Absolutely not! I spend $10,000 on this type of medium before I found a formula that worked. If you don't have money to lose for testing and tweaking your ads then you should probably stay away from pay per click advertising.
Now, how do you get enough of a return on your money to make your marketing lucrative in this financial crisis? Im no martyr, but my struggles have taught me valuable lessons about using free mediums online for whopping chiropractic advertising success. Imagine beginning a huge internet marketing campaign for your chiropractic practice that is completely free! You heard me---- FREE! When you use the free resources provided by web 2.0 sites such as Facebook, MySpace, and YouTube, youre telling the world about your chiropractic practice, and theres no cost upfront. That means nothing to lose.
When you take your chiropractic message and personal story out to thousands of highly targeted people on these social media sites, youre meeting people from your local community as a person, and then sharing your chiropractic abilities. Your chiropractic message, with the click of a button, will travel to countless numbers of people in your community that can use your services.
Video marketing is also going to stomp the search engines like Google and Yahoo in 2009 so be prepared. Over 50% of all online content at this moment is video and it will continue to dominate the organic search results for years to come. People get a chance to see and know you before ever walking into your chiropractic office. This is great PR and and has been shown to be the best virtual medium for acquiring new chiropractic patients on the planet!
If you want to take the same route using pay per click (PPC) then no one can stop you, but keep a close eye on how much youre spending each day and create a limit. This was the huge mistake that I made when I blew all my money 5 years ago. If you specify ahead of time that you only want to spend $20 a day, then Google will respond to that. I was spending nearly $130 a day by not setting any limits.
This isnt to say that pay per click will not benefit you, because it will in some way. There are some chiropractors that scream to the hills that theyre getting 40 new patients a month, but these kinds of figures arent realistic. Make sure that what youre spending makes sense for what youre getting back, profit-wise. Its a good idea to create a header for your video such as shoulder pain as opposed to the name of your practice. When you gear your marketing material towards the needs and concerns of the potential patients, youll get a much better return on your investment (ROI).
About the Author:
Want to get loads of New Patients every month with no-cost chiropractic marketing? Learn how to make $30,000 + / month and build multiple sources of income with this ultimate social media video training course. Visit http://DCincome.com right now before your zip-code is gone forever!
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